BACKGROUND

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Established back in 1955, our Client is a European medium-sized company operating in the field of Industrial painting. Across more than five decades of operations, Bianchi Verniciature has become a reliable and trusted supplier for several leading automotive firms.

 

THE CHALLENGE

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In 2014, our Client realized it was key to expand its business abroad, in South-East Asia particularly. Bianchi Verniciature got in touch with our Bangkok office in January 2015, showing us its wiliness to start operating in the Kingdom of Thailand with a new industrial facility.

 

OUR SOLUTION

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After preliminary meetings and analysis, we proposed to Bianchi Verniciature the following strategy:

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• Market analysis and data collection, to understand competitive environment, OEMs’ and first-tier suppliers’ needs, customers’ behavior, etc.

• An in-depth detailed feasibility study to set up an industrial facility in Thailand 

• A comprehensive and specific business plan, including as well market entry strategy, marketing plan, and financial plan.

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Convinced by the results of our studies and plans, Bianchi Verniciature decided to make inroads into Thai market.

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Consequently, we advised the Client on the best options with regard to:

• Company formation 

• Research of the best location for the production facility 

• Government incentives

• BOI (Board of Investment) application 

• Most favorable tax structure

• Business licenses 

• Government authorization and permit for operating a company

• Machinery and equipment import from Italy

• Equipment shipment

• Duties compliance

• Personnel recruitment and on-site training