COMMUNICATIONS, MEDIA & IT
The Industry. An overview, worldwide and in the ASEAN region
The information technology (IT) industry has become of the most robust industries in the world. IT, more than any other industry or economic facet, has an increased productivity, particularly in the developed world, and therefore is a key driver of global economic growth.
A wide variety of services come under the domain of the information technology industry, like: systems architecture, database design and development, networking, application development, security services, maintenance and hosting, documentation, operational support, testing.
IT professionals provide services to clients from a wide range of businesses:
Banking and finance (some of the world’s largest and most sophisticated computer applications can be found in the financial sector).
Shipping, freight forwarding and logistics (many shipping and freight forwarding companies have been using electronic data interchange (EDI) and Internet-based networks to transmit information and documents among themselves and with traders).
Wholesale and retailing (many retail shops have installed bar-coding and point-of-sale (POS) systems for inventory control and sales analysis).
Manufacturing (manufacturers are automating their ordering, production management, sales and distribution systems).
Graphics and multimedia (computer generated images are becoming trends in electronic games, advertising, film production and web design).
In South-East Asia new technology ventures are facing a tremendous growth and revolutionizing the markets. Some figures will clearly show the potential of Communication, Media & IT in the ASEAN region.
For instance, the value of Thai e-commerce market was worth $58.4 billion in 2015, up 3.65% from 2014. The Electronic Transactions Development Agency (ETDA) estimated total value of the B2B e-commerce, which was the largest segment, has fallen 0.34% in 2015 from 1.23 trillion baht in 2014. Meanwhile, the B2C rose15.29% from 410 billion baht last year, as same as the B2G grew 3.96% from 390 billion baht.
ADVISINGASIA track record. How to stress the importance of the concept of «business continuity» in the ASEAN markets and to promote the sales of business continuity softwares in the same region
The case: the Client is a medium size company software house, offering a multiple spectrum of B2B services to its customers
The Client is a worldwide well known software house that has developed its own proprietary software related to business continuity and disaster recovery.
The Client is well established in Europe where holds a leading position as business continuity provider, especially aimed to banking and financial institutions and wanted to establish its presence also into the potentially lucrative market of South East Asia.
AdvisingAsia, after the preparation of a feasibility study and consequent business plan, has guided the Client into the difficult and treacherous terrain of the banking and financial institutions, first in Thailand and later in other neighboring countries.
AdvisingAsia has firstly helped with the formation of a legal entity able to control from Bangkok the ASEAN business and later has identified the most suitable location for the corporate office.
We have then implemented the marketing strategy aimed to the creation of the necessary awareness and promotion relative to this important and revolutionary business continuity software.
In doing so, AdvisingAsia has constantly put together and facilitate the necessary network of connection, indispensable for the success of this type of business.
What ADVISINGASIA can do for you
ADVISINGASIA helps clients to better manage and execute the planning of selling mass-market or high-scale goods directly to local customers.
We help them expand their activities across Asia or Europe.
With an increasingly competitive worldwide market, it is essential to study and implement customized strategies. We tailor made the most effective sales strategy based both on our Clients’ strengths and weaknesses, and the dynamics of the market where the products need to be offered.
With regard to Retail Management, it is key to select the appropriate local partners, either as non-exclusive dealers or main importers, in order to better promote our Clients’ products.
One of the most common mistakes – often due to distance and different cultural or business mentalities – Is to believe that once a deal is reached, the distributor will effectively and appropriately promote the products.
Unfortunately, it is not always going as described above, since local distributors are in most cases working on a multi-platform products range, and will treat your products simply as “one of the many”. As a result, several products are not marketed in the correct way and therefore local sales are poorly performing.
In many cases, foreign ventures wrongly believe that the local dealer is effectively promoting their products, whilst in reality this is not happening, with disappointing results on both sides.
The best way to overcome this situation is to put the “boots on the ground”, with a constant control of local sales activities. Only by setting up an effective presence in the new market, foreign businesses can redirect all sales efforts towards a successful, localized, tailored-on-local-tastes product marketing.
On top, this strategy also reassures the dealer of the principal’s commitment in the region and contributes to a better overall result.
ADVISINGASIA Solutions at a Glance
We offer tailored services that create value and new untapped opportunities for our Clients: